Our Story

It all started with a simple idea: fashion should be inclusive, effortless, and make you feel like the best version of yourself. Back in 2018, our founder, Sarah, was frustrated by how hard it was to find stylish yet comfortable clothing that actually fit—whether you're petite, plus-size, or somewhere in between. "Why does shopping have to feel like a chore?" she wondered. That frustration sparked a mission to create a brand where everyone, regardless of size or style preference, could find pieces they loved.

We launched VELVETK in a tiny studio apartment, hand-sewing samples and testing fabrics until we got the perfect blend of softness and durability. Fast forward to today, and we’re still obsessed with those little details—like how a well-placed seam can flatter any body type or why the right shade of blue just works for everyone.

What We Believe

Honestly? We think fashion should be fun, not intimidating. No more squeezing into trends that don’t suit you or settling for "good enough." Here’s what drives us:

• Fit is everything. We design for real bodies, not mannequins.
• Quality over quantity. If it won’t last through at least 30 washes, we won’t sell it.
• Confidence is the best accessory. Our pieces are meant to make you feel seen, not just dressed.

And yeah, we’re picky about fabrics. Scratchy wool? Stiff denim? Not in our closet—or yours.

Why VELVETK Exists

Ever tried on an outfit and thought, "This is me"? That’s the moment we live for. One of our earliest customers, Mia, told us how our relaxed-fit top became her go-to for job interviews and weekend brunches alike. "It’s like it was made for me," she said. That feedback? It’s why we do this.

We’re here to bridge the gap between trend-driven fast fashion and bland basics. Because let’s be real: you deserve both style and substance.

The Inspiration Behind Our Collections

Our designs are born from everyday life. Think road trips that demand cozy layers, office days that call for polished-but-comfortable silhouettes, and those "I have nothing to wear" moments we’ve all had. We skip the flashy gimmicks and focus on what actually works—like a top that pairs just as well with jeans as it does with a midi skirt.

And our plus-size line? It’s not an afterthought. We prototype every piece on a range of body types because great fashion shouldn’t come with size restrictions.

So whether you’re dressing for a first date or a lazy Sunday, we’ve got you. Because at the end of the day, clothes are more than fabric—they’re how you show up in the world.